Making the beef industry sector an exciting prospect.

Overview

Led the creative development and rollout of Queensland Beef, a workforce attraction campaign designed to address labour shortages across Queensland’s beef processing industry.

Working alongside client stakeholders and multidisciplinary teams, I translated the campaign strategy into a cohesive visual experience that promoted the sector as a rewarding and accessible career pathway. The project included recruitment marketing, digital communications, website design and industry resources to support both prospective employees and processing businesses.

The result was an integrated campaign platform that strengthened industry engagement, improved the visibility of career opportunities and provided practical recruitment tools for industry stakeholders.