Building stronger brands through strategic thinking, creative leadership and purposeful design.
Over the past 30 years I’ve helped organisations uncover what makes them distinctive and transform that thinking into brands, campaigns and experiences that create meaningful business outcomes.
My career has taken me from newspaper publishing and editorial design, to founding my own branding consultancy, leading national brand transformation projects and building the creative department of a growing strategic communications agency. Along the way I’ve partnered with organisations ranging from family businesses to international manufacturers, government agencies, tourism organisations, financial services, professional services and industry associations.
While every project is different, my approach remains the same. I will spend time to understand the business, challenge assumptions, create clarity and design work that moves organisations forward.
Sector Experience
Agriculture
Tourism
Financial Services
Property
Retail
Manufacturing
Government
Economic Development
Professional Services
Publishing
Lifestyle
Not-for-profit
Career Highlights
Years Experience
Years Agency Owner
Industry Sectors
Campaigns
Websites
Brand Transformation
Helping organisations redefine who they are, why they matter and how they communicate.
Creative Leadership
Building creative teams, mentoring designers and leading multidisciplinary projects from concept to delivery.
Strategic Positioning
Brand Architecture
Creating scalable brand systems that bring clarity, consistency and cohesion across organisations.
Brand Stewardship
Guiding established brands through growth and change while protecting brand equity and relevance.
Trusted Creative Partner
Bringing leadership teams, clients and creative disciplines together around a shared vision.
My Leadership Philosophy
Great creative work doesn’t happen in isolation.
It comes from creating an environment where curiosity, collaboration and strategic thinking come together to solve meaningful business problems.
Whether facilitating stakeholder workshops, mentoring designers or presenting to executive leadership, I believe the strongest outcomes come from listening first, challenging assumptions and building trust throughout the creative process.
My role isn’t simply to produce great work. It’s to help organisations make better creative decisions.
Areas of expertise.
Strategy
Brand Strategy & Positioning
Stakeholder Engagement
Brand Architecture
Creative Problem Solving
Workshop Facilitation
Customer Experience
Brand Governance
Creative Leadership
Creative Direction
Art Direction
Team Leadership & Mentoring
Cross-functional Collaboration
Pitching & Business Development
Project Leadership
Creative Quality Assurance
Design & Communications
Brand Identity Systems
Editorial & Publication Design
Campaign Development
Digital Design & UX/UI
Motion & Animation
Photography & Video Direction
Environmental Graphics
Testimonials
Beverley Fidler
Marketing Manager
I’ve worked with Scott for many years and consider him to be a vital part of my marketing team.
We enjoy bouncing ideas and coming up with new ways to present our brand and message. He will often challenge my thinking in a way that is helpful and expansive. Together we have built a successful brand.
Our collaboration together has almagamated to Classic Blinds and Shutters receiving a prestigeous industry award for Marketing. It would not have been realised without the help from Scott.
