KUHN EXPO
Bringing the brand to the field.
Event Identity design
Event Brochures
Event Apparel
Event Signage
OOH Design
Print Advertising
Digital Design (HTML5)
Social Media
Led the creative direction and delivery of KUHN Expo 2023, KUHN Australia’s triennial customer event designed to showcase the company’s latest agricultural machinery through live demonstrations, product experiences and networking opportunities.
Working closely with marketing, product specialists and external suppliers, I developed an integrated suite of creative assets that unified every aspect of the event experience. From environmental graphics and exhibition signage to digital content, product communications and event collateral, every touchpoint was designed to educate, engage and strengthen relationships with customers and dealers.
The result was a cohesive brand experience that reinforced KUHN’s position as a leader in agricultural innovation while providing visitors with an immersive environment to explore the company’s extensive product portfolio.
Event Promotion
Supporting the event was an integrated promotional campaign designed to build awareness, drive pre-registrations and maximise attendance ahead of KUHN Expo 2023. Digital advertising, social media, print and out-of-home (OOH) advertising worked together to create anticipation and ensure key audiences knew when, where and why they should attend.
Each campaign touchpoint directed prospective visitors to the event registration platform, creating a seamless journey from awareness through to attendance while reinforcing KUHN’s position as a leader in agricultural innovation.
Integrated Event Communications
Supporting the event was a comprehensive suite of creative assets developed to ensure a consistent brand experience across every stage of the customer journey. This included event branding, promotional advertising, digital communications, product information, brochures, presentation materials, merchandise and on-site stands and graphics.
By maintaining a consistent visual language across every touchpoint, the event strengthened brand recognition, enhanced customer engagement and provided dealers and sales teams with an effective platform to demonstrate KUHN’s extensive range of agricultural solutions.
