Flinders Shire Council.
Information design and tourism communications.
Overview
Working with Flinders Shire Council, I led the design and production of a range of visitor and community communication materials, transforming complex information into engaging, accessible and visually compelling publications.
The project included the Hughenden Visitor Guide alongside a suite of Council strategic and operational documents, requiring the careful application of multiple brand systems across tourism and government communications.
The Challenge
Translate large volumes of stakeholder-supplied information into clear, engaging communication materials while balancing the requirements of two distinct brand identities and ensuring consistency across a diverse range of publications.
Outcome
Delivered a cohesive suite of tourism and council communication materials that strengthened brand consistency, improved information accessibility and provided stakeholders with professional, audience-focused publications.
My Role
As Lead Creative, I was responsible for the design, visual communication and production of all collateral.
My responsibilities included:
- Publication and information design
- Visual storytelling and content hierarchy
- Brand implementation and governance
- Creative direction and quality control
- Stakeholder collaboration
- Coordination of specialist illustration resources
- Print-ready artwork and production management
Highlights
- Designed and produced the Hughenden Visitor Guide, transforming detailed tourism information into an engaging visitor experience.
- Led the visual execution of multiple Council action plans, strategic documents and community communications.
- Collaborated with a specialist illustrator to develop custom mapping and destination assets for tourism collateral.
- Applied both tourism and council brand guidelines across multiple communication pieces while maintaining consistency and clarity.
- Structured complex information into highly accessible layouts that improved readability, navigation and audience engagement.
