HEALTH EDUCATION CAMPAIGN
Primary Health Network.
Bounce into better health.
Overview
Led the strategic and creative development of Bounce Into Better Health, a preventative health initiative designed to address rising obesity rates and encourage healthier lifestyle choices across the community.
Working closely with client stakeholders, healthcare professionals and multidisciplinary creative teams, I developed the brand strategy, messaging framework and visual identity to support both public awareness and practitioner engagement. The program included the creation of educational resources, communication toolkits and multi-channel campaign assets designed to promote consistent, evidence-based health messaging.
The result was a cohesive and trusted campaign platform that supported community engagement, empowered healthcare professionals and provided a scalable framework for long-term preventative health communications.
My Role
- Brand strategy and positioning
- Stakeholder workshops and facilitation
- Audience and competitor research
- Brand narrative and messaging development
- Visual identity creation
- Creative direction and project leadership
- Management of designers, developers, videographers and digital specialists
- Multi-channel rollout across print and digital communications
